"A household located in North London is looking for an remarkable and qualified educator to assist their most junior child on his early path to becoming an English gentleman."
Looking at this advertisement, you might naturally skip the phrase "beginning" as just a turn of phrase.
But, it could be the most important element of this unusual job advert, as it aims to hire a tutor for a one-year-old.
Hundreds of submissions have since been sent in since the unnamed family published their request for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
In recent few weeks, the listing has gained notice throughout the news, with many wondering why?
Innovative Idea
Adam Caller, chief executive of a global tutoring firm, which is helping the family in their quest, stated that notwithstanding initial doubt, he found the plan "far sighted", and "advanced".
When he consulted the family, he said they appreciated the unconventional aspect of their request, and how early in age their son is.
But, they stated that they "didn't want to wait any longer" to get a tutor, as they had waited until their elder sibling was five, and by that stage "cultural bias had already become established".
What exactly does the family refer to by "cultural bias"?
It's "everything", the expert responded. "How you eat, how you speak".
He said the elder child had absorbed "extremely delicate, unspoken signals" from the family, and had adopted their cultural ways. The family informed Adam they hoped to prevent history to recur with their new baby.
The strategy: To bring in a English tutor, who should speak with standard English accent, to influence the baby right from the beginning.
Osmotic Learning
"A great deal of the development at the outset here is somewhat absorbed naturally," said Adam.
It's by means of this osmosis that the family are aiming the child will adopt the British traits they wish to cultivate.
The consultant said the tutor needed to be someone who went to "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be performing things they may not realize they're doing, just naturally," he added.
Money No Object
The family explained to him the selected educator should ideally also have knowledge of or interest in equestrian activities, alpine skiing, artistic pursuits and music so as to influence the child in a wide range of hobbies.
Furthermore though, he stated the family hoped the tutor to register the child on a range of classes so the child would be "horseback riding and learning an instrument by the time they are approximately three years old".
In the family's view, helping their son develop into a "English gentleman" will result in achievement and create opportunities.
"For all the pros and cons of that, because it's undoubtedly a class statement," he notes.
But, notwithstanding all this instruction in "Britishness", might the child adopt what is termed cultural bias from the international family he is raised by anyway?
"Yes", replied Adam. "The family know this could fail, but they've just taken the perspective of, 'why not attempt it and we should start as quickly as we can', because the expense of it is irrelevant," he explained.
Impractical
There are some in the tutoring industry who share those concerns.
Another CEO, CEO and founder of an educational organization, who supplies personal educators, commented that "the journey of embracing two identities, or in fact, becoming oneself, is something that must be experienced personally, not engineered."
He wrote that he had relocated from Asia to the UK at the age of childhood, and had been educated experiencing and living two backgrounds. He progressed to learn at Cambridge University.
"The notion that one individual can serve as a living vessel of Britishness, someone who can possibly impart the qualities of a English gentleman upon a one-year-old child, strikes me as optimistic and unrealistic," he commented.
"From my perspective, having a distinctly British tutor from infancy will not instantly produce the goal they want.
"I wasn't provided with that kind of mentor, and yet I have been fortunate enough to live several of the experiences they hope for their son."
He stated: "The fact is, personal identity cannot be dictated from the external environment; it must be selected, and it must come from within."
Acquiring Englishness
Of course, UK identity is something the expert hopes can be taught – and marketed.
"I think the fact that the world regards us in this regard is something that we should be cherishing|valuing|appreciating